Your hair experience

Known from

Real Results

Ethical & Effective

Scalp friendly

Ingredients from Africa

Vegan

Recyclable

Dermatological

Fragrance free

Founder story

Inspired by her African origins and the expertise gained from years of work as a consultant and innovator within the cosmetics and advertising industry, founder Nana Addison developed ancient beauty . A no-fuss, ethical and vegan haircare brand that puts the scalp first. Discover the magic as laboratory technology draws on Africa's biodiversity and centuries-old beauty rituals.