Known from
Ethical & Effective
Scalp friendly
Ingredients from Africa
Vegan
Recyclable
Dermatological
Fragrance free
Founder story
Inspired by her African origins and the expertise gained from years of work as a consultant and innovator within the cosmetics and advertising industry, founder Nana Addison developed ancient beauty . A no-fuss, ethical and vegan haircare brand that puts the scalp first. Discover the magic as laboratory technology draws on Africa's biodiversity and centuries-old beauty rituals.